VENKAT MURTHYSTRATEGY · DECISIONS · ACTION
The Clinic Call book cover

The Clinic Call · PDF EBOOK

You spent years learning to diagnose patients. Who taught you to run a clinic?

A practical decision book for doctors and clinic owners.

  • Examine the cause of a practice problem before spending on it.
  • Work through choices about starting, expanding or changing your practice.
  • Use the seven-stage worksheets to examine evidence before committing.

₹499 including GST · PDF ebook

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Read the 13-page sample PDF

Read the opening chapter and try the two-page Quick Start. No email required.

THE READER

Who it's for

You are a doctor, or you run a clinic or nursing home. You are deciding whether to stay in a hospital job, start your own practice or sign a corporate hospital consultancy. Or whether to expand, add a machine, take a partner or join an insurance panel. You diagnose patients carefully. Your own practice decisions get less care.

INSIDE THE BOOK

What's inside

  • How to find the real cause of a practice problem before you spend on it.
  • A Nagpur physician whose income stops growing because review patients are quietly sent home from a long queue.
  • An ENT surgeon who tests a weekly visiting OPD before he resigns from his hospital job.
  • A Vijayawada radiologist who signs twelve nursing-home tie-ups before her new CT centre can serve them.
  • Worksheets and a scorecard for each of the seven stages, from seeing the real problem to carrying out the decision.

All cases are illustrative, not real people, clinics or hospitals. This book is about practice and career decisions. It is not medical advice.

Questions before you begin

Will it tell me whether to open my own clinic?

No. It gives you a way to test that decision before you resign, borrow or sign a lease.

Does it give medical or legal advice?

No. It is about practice and career decisions. It asks you to follow medical council rules and consult legal and financial advisers where they apply.

Do I need to read BSI or Your Call first?

No. This book stands on its own. It uses the same seven-stage method as BSI, written for doctors.

Is there a paperback?

Not yet. It is available now as an e-book.

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NEXT STEP

Work through your decision

If you want help working through a real decision with this method, look at BSI Sankalpa. Explore BSI Sankalpa