VENKAT MURTHYSTRATEGY · DECISIONS · ACTION

The Kitchen Call

Most restaurants don't close for bad food. They close because of one bad decision.

Format: E-book. Price: ₹499 (incl. of all taxes). Available now as an e-book. Instant download after payment.

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The Kitchen Call book cover

THE READER

Who it's for

You own a restaurant, cafe, dhaba, cloud kitchen or sweet shop. You decide on the menu, the rent, the staff, the delivery apps, your prices and whether to open a second outlet. Margins are thin, and one bad call can cost you the year.

INSIDE THE BOOK

What's inside

  • How to find the real cause of the problems that keep coming back, before you spend money fixing the wrong one.
  • A cafe whose profit keeps falling, even though the tables are full.
  • A dhaba owner who has to choose between a second outlet and a packaged range.
  • A restaurant owner who tests a price increase on part of the menu before changing all of it.
  • Worksheets and a scorecard for each of the seven stages, from seeing the real problem to carrying out the decision.

All cases are illustrative, not real people or businesses. The book is not legal, tax or financial advice.

Questions before you begin

Will it tell me whether to leave the delivery apps?

No. It gives you a way to test that decision before you commit to it.

Do I need to read BSI or Your Call first?

No. This book stands on its own. It uses the same seven-stage method as BSI, written for restaurant, cafe and cloud kitchen owners.

Is there a paperback?

Not yet. It is available now as an e-book.

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NEXT STEP

Work through your decision

If you want help working through a real decision with this method, look at BSI Sankalpa. Explore BSI Sankalpa