VENKAT MURTHYSTRATEGY · DECISIONS · ACTION

The Ledger Call

You sign off on other people's numbers. Your own decisions deserve the same audit.

Format: E-book. Price: ₹499 (incl. of all taxes). Available now as an e-book. Instant download after payment.

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The Ledger Call book cover

THE READER

Who it's for

You are a chartered accountant, in practice, in a large firm or in industry. You are deciding between practice and industry, which clients to keep or drop, what to specialise in, whom to take as a partner, what to charge, or what you will and will not sign. You check other people's numbers for a living. Your own decisions get less care.

INSIDE THE BOOK

What's inside

  • How to find the real cause of problems that keep coming back, like a filing season that always runs late.
  • A Nashik practice that hires more articles every year, when the real delay is that nobody owns closing clients' books.
  • A Bengaluru tax manager who tests a move to his own practice by asking companies to sign letters of intent before he resigns.
  • A Jaipur firm that holds off on new audit software, because the real hold-up is partner review at the end of the season.
  • Worksheets and a scorecard for each of the seven stages, from seeing the real problem to carrying out the decision.

All cases are illustrative, not real people or firms. The book is not tax, audit or legal advice.

Questions before you begin

Will it tell me whether to leave practice for industry?

No. It gives you a way to test that decision before you commit to it.

Do I need to read BSI or Your Call first?

No. This book stands on its own. It uses the same seven-stage method as BSI, written for chartered accountants.

Is there a paperback?

Not yet. It is available now as an e-book.

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NEXT STEP

Work through your decision

If you want help working through a real decision with this method, look at BSI Sankalpa. Explore BSI Sankalpa