VENKAT MURTHYSTRATEGY · DECISIONS · ACTION

The Pharma Call

Every plant, every launch, every approval. A wrong call costs years, not months.

Format: E-book. Price: ₹499 (incl. of all taxes). Available now as an e-book. Instant download after payment.

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The Pharma Call book cover

THE READER

Who it's for

You lead a pharma company or plant. You are deciding which product to file, which plant to build or which market to enter. A wrong call costs years.

INSIDE THE BOOK

What's inside

  • How to find the real constraint before you invest in a new block or plant.
  • A Hyderabad API maker that withdraws a new block proposal because one shared drying and milling step is the bottleneck.
  • A Visakhapatnam contract manufacturer that signs an overseas customer before its systems are ready.
  • A Goa plant that learns its investigations stop at "human error".
  • Worksheets and a scorecard for each of the seven stages, from seeing the real problem to carrying out the decision.

All cases are illustrative, not real people or companies.

Questions before you begin

Does it give regulatory advice?

No. It asks you to consult regulatory and legal experts wherever that matters. No real companies or drugs are named.

Do I need to read BSI or Your Call first?

No. This book stands on its own. It uses the same seven-stage method as BSI, written for leaders of pharma companies.

Is there a paperback?

Not yet. It is available now as an e-book.

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NEXT STEP

Work through your decision

If you want help working through a real decision with this method, look at BSI Sankalpa. Explore BSI Sankalpa