The Season Call
Trends change every season. The stock you ordered does not.
Format: E-book. Price: ₹499 (incl. of all taxes). Available now as an e-book. Instant download after payment.
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THE READER
Who it's for
You run a fashion brand. You are deciding what to design, how much to order and where to sell. Trends change every season. The stock you ordered stays.
INSIDE THE BOOK
What's inside
- How to find why stock is left over before you cut prices or order less.
- A Jaipur block-print label left with stock after every Diwali because the range is frozen too late.
- A Lucknow chikankari brand that tests holding full price, and the test fails.
- A Hyderabad saree brand that finds its returns come from its product photos.
- Worksheets and a scorecard for each of the seven stages, from seeing the real problem to carrying out the decision.
All cases are illustrative, not real people or companies.
Questions before you begin
Will it tell me what trends to follow?
No. It helps you decide on your collection and channels with evidence from your own brand.
Do I need to read BSI or Your Call first?
No. This book stands on its own. It uses the same seven-stage method as BSI, written for founders and heads of fashion brands.
Is there a paperback?
Not yet. It is available now as an e-book.
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NEXT STEP
Work through your decision
If you want help working through a real decision with this method, look at BSI Sankalpa. Explore BSI Sankalpa